Sofia, October 20th

A phenomenal 12 meter long limousine "Hammer", a lot of French champagne and black caviar were the grounds for the presentation of the new products by Gillette - Fusion Phenom and Fusion Phenom Power, two phenomenal razors which combine the advanced technology of Fusion together with the sleek new design, both in the manual and battery operated versions.

At a launching party in the unique and phenomenal Tuning Center Overdrive the sports journalist and F1 commentator Momchil Manchev, aided by the famous automobile racers Yasen Popov and Georgi Tanev, wrote up and described the qualities and worthiness of the new razors by Gillette, comparing them to race cars.

At the end of the launch, the names of the three lucky journalists were picked, who had the pleasure of riding inside the race "Mitsubishi Lancer Evolution 9" car, owned by Yasen Popov. The pilot took personal care that the journalists who drove in his car were left breathless by doing a true drift show.

Gillette Fusion Phenom is a must-have power wet shaving system for the modern men, featuring "5+1" Fusion technology - 5 blades for comfort & 1 precision trimmer - and the added new cool design. Fusion Phenom has a bold metallic blue handle with silver and copper accents and Fusion Power Phenom has a silver satin chrome handle with dark blue and white crush accents.

The new GILLETTE FUSION PHENOM carries advantages that make it irreplaceable for any phenomenal man.

With its extraordinary Fusion Power technology, Fusion Power Phenom delivers soothing micro-pulses against the skin, helping to reduce friction and increasing razor glide so men shave closely and smoothly with one touch of a button.

The 5 ultra thin PowerGlideâ„¢ blades sit close together, ensuring that the Fusion shaving force is distributed across the blades, the result of which is reduced drag. The precision trimmer built into the back of the cartridge is suitable to easily trim sideburns, shave under the nose, or shape facial hair.

In addition to this Gillette Fusion Power Phenom possesses a Flexible Comfort Guard with 15 microfins which help reduce irritation when shaving against the grain and an enhanced Indicator Lubrastrip that release moisturizing lubricants to aid the shaving process.

"Gillette Fusion has been Gillette's most successful ever razor launch. Gillette Fusion Phenom, with its sleek new design, combined with Fusion's advanced technology represents another prove that we respect our promise to continuously provide innovative products that offer a comfortable shave.", declared Teodora Popescu, Gillette PR manager.