Insights & Analytics

Service Provided

Our Insights & Analytics Service provides clients with comprehensive analytics and strategic insights, essential for crafting effective communication strategies. This service is designed to:

  • Extract usable insights from large volumes of data.

  • Adapt to market dynamics: Stay responsive to rapid changes in market conditions and consumer behaviours.

  • Inform strategic decisions, innovate, adapt.

  • Provide competitive advantage.

Basic:
Analytics essentials

Price range: 2,000 - 4,000 BGN*

Services Included

  • Market and social trends initial assessment

  • Basic consumer activities and preferences.

  • Overview of brand presence in traditional and digital media.

Expected outcomes

  • Initial strategic insights to inform communication efforts.

Standard:
Enhanced analytics

Price range: 4,000 - 7,000 BGN*

Services Included

All services from the Basic, plus

  • Detailed competitor benchmarking

  • Consumer segmentation and behaviour patterns

  • Periodic strategy workshops

  • Bi-monthly reporting; recommendations.

Expected outcomes:

  • Actionable strategies derived from advanced analytics.

Premium:
Strategic insights leader

Price range: 7,000 - 10,000 BGN*

Services Included

All services from the Standard, plus

  • Predictive market and consumer trend analysis.

  • Customized research projects to address specific client questions or challenges.

  • Quarterly executive briefings.

  • Custom-built dashboard providing real-time insights and analytics.

Expected outcomes:

  • Custom insights to support unique strategic initiatives.

* Third-party expenses not included. The fees can be as a one-off project or on a monthly retainer

Summary of the Packages

Basic: Foundational insights into market and consumer trends, guiding initial strategy.

Standard: Enhanced analytical depth for strategic planning and consumer engagement.

Premium: Advanced predictive insights for strategic foresight and tailored research support.