Snow White’s Smile

How Influencer Marketing Helped iWhite Boost Sales by 25%

iWhite | CHALLENGE

Teeth-whitening products often struggle with consumer skepticism. Concerns around safety, sensitivity, and effectiveness make it difficult for brands to build trust. iWhite needed to prove that its whitening solution was not only effective but gentle and reliable, especially in a saturated beauty and self-care market.

iWhite | STRATEGY

We crafted a bold, visual influencer campaign that brought the fairy tale to life. Inspired by the magic of Snow White, we blended imagination with authenticity, asking influencers to showcase their self-care routines while highlighting the sparkling results of iWhite.

To ensure reach and relevance, we combined:

Macro and micro-influencers across beauty and wellness niches

PR seeding and product gifting to encourage organic content

A targeted YouTube ads campaign

Meta (Facebook & Instagram) ads

Engaging social media activations on brand-owned channels

This hybrid approach allowed us to build both trust and visibility — positioning iWhite as a credible and accessible beauty solution.

iWhite | EXECUTION

We partnered with 6 macro-influencers and 15 micro-influencers who produced authentic, creative content that felt personal and trustworthy. BUZZStore joined as a partner for micro-influencer outreach, supporting a strong UGC layer across platforms.

Paid media reinforced the narrative:

Meta ads ran with engaging creative tailored for self-care and beauty audiences

YouTube ads targeted skincare and wellness content viewers

iWhite | RESULTS

Sales Impact:

25% increase in sales following the campaign launch

Influencer Campaign:

65 content pieces

1,536,609 impressions

246,711 reach

7,224 interactions

Meta Ads:

1,379,078 impressions

509,938 reach

4,610 clicks

YouTube Ads:

319,701 impressions

181,093 unique users

264 clicks

iWhite | CONCLUSION

By combining creative storytelling, credible influencer voices, and smart digital distribution, United Partners helped iWhite not only sparkle in feeds but also in sales. This campaign proved that with the right narrative and authentic execution, trust can be built even in the most skeptical of markets.