KYNDRYL:Sparking a Global Tech Conversation Across Three Continents
How Kyndryl’s first EMEA virtual media event amplified visibility, boosted Share of Voice, and delivered measurable impact across 30+ markets.
Kyndryl | CHALLENGE
As Kyndryl marked its second anniversary in 2024 as an independent company, the goal was clear — to refresh the dialogue with key media and influencers across strategic EMEA markets. The company needed to create meaningful engagement across multiple countries and time zones, and to solidify its position as a trusted technology infrastructure leader with strong regional relevance.
Kyndryl | SOLUTION
United Partners supported the planning and execution of Kyndryl’s first EMEA-wide virtual media webcast. The event was designed to directly engage with media and influencers across more than 30 countries, creating a coordinated and cohesive message around the company’s growth strategy, Kyndryl Bridge platform, and local market trends. The webcast format allowed for real-time interaction and personalization at scale, ensuring the content was not only globally aligned, but also locally relevant.
Kyndryl | RESULTS
Just one month after the webcast, the results reflected both reach and impact. A total of 84 in-depth earned media articles were published across the region, elevating the company’s media footprint. Share of Voice saw a dramatic increase, rising from 48 percent to 87 percent in key countries including Cyprus, Greece, Hungary, and the Middle East. Additional traction was achieved in the Netherlands, Belgium, and Luxembourg, confirming strong pan-regional resonance.
Impression growth was equally impressive, with increases ranging from 55 percent to over 14,000 percent across a diverse set of regions — including the Middle East and Africa, Central and Eastern Europe, Eastern Mediterranean, Austria, Switzerland, and the Nordics. These numbers underscore not only the efficiency of the virtual format, but also the power of a well-aligned, localized media strategy on a global scale.
Kyndryl | CONCLUSION
Kyndryl’s first EMEA virtual media webcast successfully created a region-wide conversation around innovation, strategy, and relevance. With United Partners’ support, the brand strengthened its presence across continents and markets, proving that virtual engagement, when executed with insight and precision, can drive both visibility and value in a complex communications landscape.