AI and the Future of Communication: Advertising, PR, or Public Affairs – Who Leads, Who Lags?
Explore how AI is reshaping advertising, public relations, and public affairs. Learn which communications industry is best positioned for growth, where disruption is coming, and how to integrate AI without losing the human touch.
Why Global Brands Fail Without Local Strategy and How to Get It Right
Global success requires more than translation. Discover why international PR campaigns fall short without localization and how United Partners helps brands resonate across diverse markets with local insight and strategic storytelling.
Breaking Boundaries: How to Navigate the Global Communications Landscape
It's about ensuring messages resonate across different regions, cultures, and mindsets
Multi-Brand Strategy: What is it and how to leverage it?
Why would a company have more than one brand?
Data-Driven Communications Strategy: Personalized Marketing for Today’s Consumer
Everything we do, and everything we see is information
Top 3 communication trends to keep an eye for in 2023
Already a couple of months in 2023, let’s have a look at some of the communication trends that will continue to dominate