The Labubu Effect: How a Blind-Box Toy Sparked a $670M Cultural Craze
brand strategy, consumer psychology, cultural trends, retail & DTC Marketing, Virality & Fandom United Partners brand strategy, consumer psychology, cultural trends, retail & DTC Marketing, Virality & Fandom United Partners

The Labubu Effect: How a Blind-Box Toy Sparked a $670M Cultural Craze

How did a quirky monster toy drive $670M in sales and go from toy shelf to fashion icon? The Labubu effect reveals powerful lessons in scarcity, status, and finishable collecting. A must-read for brand and marketing strategists.

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