Media and Social Media Monitoring / Listening
Service Provided
Our Media and Social Media Monitoring / Listening service is designed to provide brands with comprehensive oversight of their media presence, both online traditional and social.
This service helps to:
Ensure brand visibility.
Understand public sentiment, culture implications, and its impact on the brand
Quick detect of potential negative publicity.
Gain real-time insights for timely strategic decisions adapting to changing media landscapes with proactive strategies based on cutting-edge analytics.
Basic:
Media monitoring essentials
Price range: EUR 1,500 - 2,500, per month*
Services Included
o Tracking mentions in traditional online media.
o Monitoring of social media platforms for mentions and sentiment.
o Summary reports on topics of the online conversation, share of voice, share of search
and audience sentiment.
Expected outcomes
o Awareness of brand mentions and general sentiment across media channels.
Standard:
Advanced monitoring
Price range: EUR 3,000 - 5,000, per month*
Services Included
A services from the Basic, plus
o Analysis of media mentions with trend & topics identification.
o Detailed insights into specific campaigns or discussions.
o Basic culture analysis of the conversation about the client’s brand cluster / industry.
o Real-time alerts on potential negative media.
o Bi-monthly strategy reviews.
Expected outcomes
o Understanding of media trends and audience reactions and proactive management of
brand image.
Premium:
Strategic media intelligence
Price range: EUR 6,000 - 10,000, per month*
Services Included
All services from the Standard, plus
o Full-spectrum analysis across all media types.
o Utilizing AI to predict trends and potential crises.
o Semiotic codes, semiotic map and brand positioning recommendations.
o Tailored reports designed to specific client needs and strategic goals.
o Direct consultations with senior analysts for strategic advice.
Expected outcomes:
o Advanced foresight into media trends and potential challenges and tailored insights for precision-targeted communication strategies.
* Third-party expenses not included.
Summary of Packages
Basic: Essential monitoring for awareness and initial insights.
Standard: Advanced monitoring and strategy adjustments for enhanced brand protection.
Premium: Comprehensive intelligence and predictive insights for strategic dominance.