Why Storytelling Generates More Media Coverage Than Beautiful Design Alone
What makes one campaign dominate headlines while another is quickly forgotten? Our original research into Zendaya's 2026 red carpet strategy reveals how storytelling generates significantly more earned media than design alone and what every communications team can learn from it.
THE BLIND SPOT IS CALLED HUMAN
Millions of people criticized a Monet painting because they believed it was AI-generated. The experiment reveals a deeper problem than AI itself: our growing inability to recognize human creativity. Discover why this matters for brands, reputation, and trust.
PR in the Age of AI: How AI Visibility Is Changing Reputation Management
AI assistants are becoming the first place people turn for recommendations. Discover why AI Visibility is emerging as a new reputation metric and how PR, earned media, and executive thought leadership influence what AI says about your brand.
The Coldplay CEO Crisis: 6 Reputation Lessons Every C‑Level Leader Must Learn
A viral Kiss‑Cam moment turned into a corporate storm, proving how fast reputations can unravel in 2025. Discover six key lessons in CEO crisis communications, plus Fortune 500 crisis protocols and how PR firms align messaging to protect leaders and brands.
From Cancel Culture to Comeback: How Strategic Communications Rebuild Reputations in 2025
In the era of cancel culture and instant backlash, reputation management is no longer optional. Discover how brands can turn crises into comeback stories in 2025 through strategic communication, local insight, and trust-led storytelling.